Media toolkit

Media policy

Eastern Health recognizes that the media are critical partners in helping to inform the public and to share a variety of messages about the organization’s programs and services, along with other public health and health-related information.

As a public institution, Eastern Health respects the media’s interest to obtain information about the organization. The Media Relations Policy outlines the kinds of information that can be released to the media, and the process for media inquiries, site visits, photography and filming requests, etc.

Eastern Health makes every effort to work with the media by being open, accountable, transparent and responsive with timely and accurate information; however, standards for communication with the media must first and foremost protect privacy.

Release of client information

Eastern Health has a moral and legal obligation to protect the privacy and confidentiality of the personal information and personal health information of our patients, clients, residents, staff and physicians as defined by legislation. Eastern Health is required to balance the public interest with the right to privacy in accordance with the Access to Information and Protection of Privacy Act (ATIPPA) and the Personal Health Information Act (PHIA).

Site visits

To protect the privacy of patients, clients, residents, staff and physicians, all visits by media to Eastern Health sites (including access to patient rooms, parking garages, clinics, office spaces, etc.) are authorized by Corporate Communications.

Contact us

All media inquiries are facilitated by the Corporate Communications Department, including requests for interviews with physicians and/or employees, as well as interviews with patients, clients or residents in an Eastern Health facility. Inquiries are routinely facilitated during business hours.

Media Inquiries:
Media Relations Manager
Telephone: 709-777-1412

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Last updated: 2024-03-04